Target Marketing, learn to know your audience

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Knowing all this will help you create a great user experience (both online and offline).Below is a step-by-step approach you can use to get to know your audience, which in turn will help you create a successful digital marketing campaign and turn you into a marketing rockstar.Step 1: Conduct market researchWhen you want to know more about your target audience, you need to conduct good old-fashioned market research.The goal of market research is to get as many details as possible about the group of potential customers you are targeting, which you can later use to outline your ad hoc buyer personas.There are many ways to gather this information, including the following 5 methods.



Take advantage of all the inside informationAre your company's business  Special Data units in contact with each other? Many times, we work in silos, staying within our team or department and not reaching anyone outside of our group. When working in digital marketing, you need to take advantage of the wealth of information from other areas.For example, the sales team will know by heart all the most frequently asked requests from customers. Accordingly, their interests and desires. The customer support team, on the other hand, will be able to provide concerns, words that customers use ( possible keywords for SEO ).Maybe your company isn't that big. It does not matter. There will still be people (maybe, just you?) on the front lines engaging with consumers. Take the time to sit down with them (or yourself) and ask them questions about your target audience.Collect data via social media and toolsGuess Who gameIf you've always wanted to read your customers' minds, with social media you'll come really close to doing so ;).Monitor social networks to find out what is being said about your brand and topics relevant to your business. By taking a look at who your audience is, peeking at their profiles, you will come to know a myriad of information about them, and yes, this can be useful for your business!We talked about this in the blog post on social media outsourcing .





Of course, it's better to focus on the social media where your audience is most active, so you don't waste any more time searching for them on Google Plus