What customer need do I satisfy

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A value that stands out, differentiating itself from the others. keys to a successful value proposition Now that we have seen what a value proposition is , let's see what are some of the keys that big brands like Amazon, Apple and Gucci take into account to differentiate themselves. Simple. A value proposition gives a clear and concise message with an easy to understand message. Valuable. We must identify what they will find valuable in our brand. Representative . We have to connect with our client. The proposal can seek to empathize: “We understand you, we have the same concern” by showing experiences with which they can feel represented with the way in which this brand sees the world in the same way as they do. Credible . It is not necessary to promise something impossible.


A good value proposition is reliable, it reinforces what is good, it does Belarus WhatsApp Number not promise what is unattainable. Only . You must highlight what they will not find anywhere else. Active . You must have a call to action that seduces and awakens a flame in the desire of our clients. You must understand that the time is always now. Memorable . The client has to remember our name, our logo and our distinguished proposal. Probably, if it meets the rest of the keys, this characteristic will become evident to us by itself. keys to a successful value proposition How to create a unique value proposition? When we talk about creating a value proposition that is truly unique and differential, we are talking about an aspect that is essential: Knowing.





Know your customer and know your competition. This is fundamental and we cannot lose sight of the fact that a good value proposition is aimed at the customer and, in turn, the proposal must be differentiated from the competition. That is why it is essential to know both aspects to achieve a successful differentiation strategy . There are questions you have to answer when making a value proposition : How am I different from the competition? What worldview does my brand have? key questions to create a unique value proposition By answering these questions we will be building an image of our brand that will be projected abroad. I