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If you ask your Google device “Where can I buy a copy of Harry Potter and the Prisoner of Azkaban?” it won’t show you the nearest answer or even the cheapest – but it will show you the answer that Google can find the easiest, and that will likely be in an advertisers merchant feed or serving a local inventory ad. #4. The Rise of Visual Search Visual search may sound new and experimental to many advertisers, but Pinterest actually grew their platform almost entirely as a visual search engine. Pinterest may not the largest search engine, but it’s effectively grown a monopoly on visual search and more than doubled their revenue each year in the past 2 years! 2017 pinterest ad revenue growth
Visual search is something that’s clearly caught the attention of the big Benin WhatsApp Number s earch engines, as both Google and Bing are beginning to play with the feature. In the past, Shopping ads were introduced when people were searching for images, but Bing is preparing this to enable users to search within images themselves. This visual search would allow users to find that item that they must have – and serve them ads for it along the way. 2018 year of visual search #5. Search Audiences – but it’s no longer what controls your paid search. In 2014, we saw keywords lose their meaning when close variants were automatically introduced and then again in 2017 we saw exact match type keywords serve to additional queries including reordered words with functional words added or removed.
The keyword is no longer the best way to control who sees our ads – but audience targeting may replace it. Google’s been slowly expanding its offering of audience solutions over the years – first allowing us to target returning visitors with Remarketing Lists of Search Ads, then our customer lists with Customer Match (first by matching users email addresses, but now by phone number and address as well), and similar audiences for search campaigns. Advertisers can target their ads by demographic and recently based on life events. On the horizon, Google has plans to allow advertisers to target based on consumer patterns (such as frequently visiting certain types of stores,
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發表於 2024-3-5 18:37:45