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Marketing automation for E-commerce Email marketing One of the basic applications of marketing automation, often confused with regular newsletters. Of course, one does not exclude the other - there is nothing stopping you from sending regular e-mails to the database, which we obtain, e.g. when shopping or via dedicated forms. How it's working? The customer can subscribe to the newsletter on the website, using a pop-up or a built-in form.


The marketing automation system allows you to automatically send not America Cell Phone Number List only the code, but also other emails based on the user's behavior. Was the customer in the email interested in a given product? Properly set automation sends him a catalog with these products. Someone bought a product and we know that after some time they may be interested in another one. We set a time interval after the purchase and send an e-mail with a dedicated reminder.





To sum up: e-mail marketing covers much more activities than the newsletter itself, especially activities that happen without our participation, such as recovering the basket, reminders, e-mails and others. SMS push campaigns The marketing automation system allows us to send dedicated SMS campaigns. This requires proper configuration, but imagine that you can send an SMS about a new promotion to your database with one click. You then have a much greater chance of getting the customer interested in your offer again. Promotions / pop-ups / one-off offers Keeping an eye on expiring offers can be dizzying, especially when we have many of them.