Where to intervene and what is working

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A buy and become loyal. If you want to implement (or if you are already implementing) strategies to increase brand awareness (such as free or free content , podcasts, sponsorships, etc.), you will certainly need some KPIs to keep an eye on to measure the increase . Such an abstract concept is not easy to monitor, and to do so a single indicator is not enough, but quantitative metrics must be carefully chosen, cross-referenced and analyzed qualitatively.

Ad finally measured constantly. Let's try to summarize which tools to use to measure brand awareness. To do this, let's first clarify what we need to measure. The 5 metrics of brand awareness Based on the actions your company's marketing Job Function Email List team is implementing to increase brand awareness, there are 5 metrics to monitor before, during and after campaigns . These are: Direct traffic : all those sessions on your site that Google does not recognize.



As coming from a social channel, paid campaigns and traffic from a known search engine. In simple words: when the user arrives by writing the URL of your site . Maybe he doesn't yet know exactly the added value of your brand, but he has already heard about it and wants to know more. It should not be confused with organic traffic, which occurs when you do a search whose results (not sponsored) lead to clicking on the site page. Search volumes.