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To know how to direct our efforts. Content marketing remains vital when it comes to promoting a business and giving it exposure, no matter if it is a B2B or a B2C. Blogs and social networks continue to be the backbone of the strategies. Creating and distributing content allows us to attract and engage our prospects, and social networks allow us to have exposure never seen before. Paid social media advertising gives us room to reach even more people, an unimaginable audience.

What is paid advertising on social networks for? We are going to talk about clear examples regarding paid advertising on social networks . Imagine that you have just created an extraordinary video to promote via Facebook, but organically, that video will only reach 10% (or less) of the people Digital Marketing Service who have liked your page. If you invest in advertising, it will reach many more people, even people who did not even know about your business before, depending on how you direct the advertising.



To which audience you direct it. Social Networks | Prospect Factory Imagine, also, that on Twitter they have just published a good review about your service or product. If you retweet it, you might get it exposure for a while, but not everyone will be able to see it. On the other hand, if you invest in paid advertising on social networks , you can even ensure that it is seen by the right people and that it does not go unnoticed. Control your paid advertising on social networks.