How Brand Mention Affects Website Promotion

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Russians have become less trusting advertising, but the recommendations of familiar and real users are still of great importance when choosing a brand in favor of a brand. 86% when choosing a product or service are based on the advice of loved ones, and 73% read reviews from other buyers on the Internet.
In addition to the stimulating function, brand mentions help promote the company’s website and social networks in the top search engines. Users leave them on survey sites, geoservices, share their opinions with subscribers in personal blogs and make reviews for video hosting.
The article has detailed how brand mentions affect the promotion of the site, influence SEO and help improve the marketing strategy to attract even more loyal customers.

    But, before we start, we recall that the material is prepared by the service to promote the local business - Revvy, Revvywith which you can make marketing mailings in WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.

The concept of “brrem mention”: what is it?
Brand mention is any shopify website design  content (texts, photos or videos) that users share on the Internet with the name of the company. They are left on forums, in social networks, sites-issed, geoservices,
In most cases, buyers do not give feedback directly to the representatives of the brand. However, 25% of Russians regularly write posts with reviews, not noting the company, and 15.9% - at least once advertised the brand they liked in social networks. Thus, customers create user content and honestly talk about the product without the company’s knowledge.
Brand references affect not only the reputation of business on the Internet, but also on the promotion of sites.
Why work with brand mentions on social media?
1. Improve Brand Perception
Brand mentions in a positive way show other users that companies can be trusted. If a lot of people are satisfied with the quality of the product or service, the rest are more likely to make a purchase.
2. Underline the demand



A large number of brand mentions in reviews, reviews, ratings, media confirm the high demand for the product. The hyoman increases the attention to the brand, which allows you to attract a new target audience and increase sales.
3. Strengthen promotion
Previously, SEO was influenced mainly by links to the company’s website. Today, search engine algorithms count brand mentions. According to forecasts, the impact of the weight of mentions of the company will grow. And those who want to bring the site to the top, it is important to work with this parameter now.
Classification of brand mentions: types and features
Brand mentions are of two types: related and unrelated.
Linked brand mentions are backed by a backlink that leads to a company’s website or social media. The presence of such links, on which the target audience passes, signals to search engines that your site is a reliable source of information.
Unrelated brand mentions are any mention of the company’s name without a link not the company’s web resources. They are taken into account by search engines. It is believed that the larger and more authoritative the resource, the greater the importance for website promotion such references are. Therefore, many companies make publications in the media.