The SEO consultancy service has been increasingly sought

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Companies want to see their websites positioned in the first organic search results. The work of an SEO consultant is extremely important when it comes to creating websites. It involves several activities with the ultimate goal of pages achieving good positioning in search results. Some of these activities include: analyzing, reviewing, improving website performance and applying website optimization techniques. When hiring an SEO consultancy service, you will have the help of professionals who can help you from keyword research to creating optimized content. All of these activities must be designed not only with the aim of pleasing search engines like Google, but also to offer better experiences to website users. It is also worth noting that the job description of an SEO consultant requires strategic, tactical, analytical and critical thinking skills to optimize websites. In this article, we will talk about the main points surrounding SEO consultancy so that you can understand how important it can be for your business. Check out! What does an SEO consultancy involve? You probably want your website to be found in the first search results when your potential customers search on Google, for example.

After all, if your website doesn't appear, your Colombia Mobile Number List competitors' websites will and you will lose sales opportunities. When hiring an SEO consultancy you will have the support of professionals who will help position your website in organic search results. To better understand what we are talking about, see below the main points involving the SEO consultancy service. 1. Understand the client’s marketing objectives One of the first and main tasks of an SEO consultancy is to understand what the clients’ objectives are. This involves understanding goals about positioning in search results, competitive market position, business niche, brand competitive advantages, and so on. It is important to make it clear that goals related to organic positioning must be measured, realistic and achievable. 2. Optimize website pages Professionals need to apply technical SEO elements to website pages, including: tags, text structure, meta titles, etc. All of this is applied while they utilize content organization skills into hierarchies. It is also necessary to include keywords and their synonyms. 3. Research and analyze keywords For all of the SEO consultant's work to work, it is essential that keyword research and analysis occur. It is necessary to perform keyword discovery and prioritize the targeting strategy for them, including long-tail keywords .



It is also important to identify potential keyword targets that have low competition and high profitability, i.e. high commercial value. 4. Gain visibility in Google rankings The SEO consultancy will work so that the website can obtain the top positions in Google rankings for keywords that include: home page, internal pages, blog articles and so on. This work requires technical knowledge and involves several steps, from producing relevant and optimized content (using keywords and other techniques) to organizing pages. 5. Focus on user experience Google prioritizes sites that provide a better experience for its users. Furthermore, the better this experience, the greater the chances of conversions. Therefore, the website needs to be optimized for: Minimize page abandonment; Increase page views; Increase the time users spend on the website; Increase click-through rates (CTR). 6. Identify technical SEO issues and resolve them SEO consultancy can also include identifying and correcting technical SEO problems, the most common of which are: 404 errors; Tracking errors; Broken links; Duplicate content; Incorrect sitemap; Slow page loading speed.