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a content marketer Content must have the ability to reach the audience Here are the skills needed to develop and hone the art of content marketing Strategic planning skills Every business has a unique brand understand their different needs and target audiences Strategic content planning plays an essential role in creating content that has a positive impact and gives the desired results Here are the steps for strategic content planning that will form a strong foundation for any successful content Know your business Know your audience Find your unique style Follow your audiences lead Measurement and analysis Editing.