Pricing strategy against the background of

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Your advertising activities. When you perform a price benchmark, it will be easier for you to optimize your prices and keep them at the appropriate level. Ahrefs This commercial platform that enables comprehensive analysis of your campaign and provides information about your rivals. You will see a full comparison of your website with the competition's website , learn keywords and important indicators . CPC or traffic volume. Additionally, you will conduct a content audit on your ecommerce, find faulty links, eamine backlink profiles and organic traffic. Ahrefs Photo .


Ahrefs as a great keyword mining tool. Source: app.ahrefs There are also other commercial analytical platforms, SE Ranking, Coupler.io, Wappalizer or Szpiegomat. Pricing strategies in Google Ads campaigns and optimization of Google Ads campaigns Middle East Mobile Number List When setting a pricing strategy in a Google Ads campaign, do not fall into the vicious circle of constantly lowering prices  to sell cheaper than the competition. When you want to implement an optimal PPC pricing strategy, consider  key aspects: Make a thorough assessment of the competition Indicate who you really want to compete with. Eample: Some of your rivals only appear for a short while, offering ridiculously low prices.





When the entire assortment is sold out, they disappear as quickly as they appeared. When determining your pricing strategy, be vigilant and analyze your market opponents over a longer period of time  you should completely ignore "temporary" players, and research brands with a strong position in the industry you operate in very carefully. Determine your margin Find the critical point below which lowering prices means generating losses for you. Also determine the breakeven point and the margin you want to achieve on sales. This will be helpful in later segmentation of campaigns when you decide to divide them in terms of margin. Eample: You are running a PPC ad for a specific TV model. You set a margin of. You invest , and use it to buy .