Competing for a very limited resource attention Users simply do not have the ability much less the will to process such a flow of information On the contrary all this pushes consumers towards the minimum tolerance towards advertising a recent study is incontrovertible attention is three times better at predicting outcomes than viewability A collaboration between Trinity McQueen and the London School of Economics yielded similar results.
Earlier this year of ads analyzed indicated a strong correlation between Phone Number List attention and final performance metrics In fact attention metrics ensure greater fairness and transparency in reporting providing a clearer assessment of ad effectiveness Companies are increasingly orienting their advertising effectiveness metrics towards this new standard Chapter Shades of attention Attention is not a binary concept yes or no It s not about whether the user is giving all or no attention nor.
Does it need to be In fact maximum attention is almost never paid to advertising Although as it turns out that s just as well The results of the Dentsu report show that ads in peripheral vision can also increase sales However the more you can get the better If more attention volume leads to a increase in ad visibility in the marketplace as this study indicates then every relevant factor needs to be optimized to increase ad potential Rather than aiming for total acquisition at all costs.
發表於 2023-12-2 14:05:36
