ChatGuru: the secret to winning over your audience during pre-sales,

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Technology has completely transformed the way people communicate. If a few years ago the main ways of talking to those who were far away were through correspondence and telephone calls, today, simply sending a message via WhatsApp establishes quick and effective communication. That's why when a customer contacts a business, they don't accept waiting to be responded to. In this context, ChatGuru has become a great ally for companies that aim to make their consumers satisfied and, consequently, sell more. There are more than 2,500 brands spread across Brazil and the world that have chosen the automation platform for WhatsApp as their main customer service transformation strategy . What is ChatGuru? ChatGuru is a management system developed so that companies can make their WhatsApp service more organized, simple and practical. To achieve this, several powerful tools, with different functions, are made available by the platform. It is worth remembering that WhatsApp is the most suitable way to contact consumers, as it is one of the most popular applications in the world. In Brazil, for example, the messenger is installed on 99% of the population's smartphones , according to a survey carried out by Mobile Time in partnership with the online research company Opinion Box.

Data from OTRS Spotlight: Consumer Service shows that 92% of businesses located in the country use the social network to communicate with customers. This means that companies that still don't serve via WhatsApp are leaving money on the table and missing the opportunity to scale faster. Taking this data into account, through technology, ChatGuru has created and updated resources that allow companies to serve more and better. The management system helps brands win leads in pre-sales, consolidate sales and retain consumer loyalty in post-sales. Pre sale A study carried out by MIT reinforces the Industry Email List mportance of immediacy. According to research, the probability of converting leads that are contacted in the first minutes they enter the sales funnel is 394%. Therefore, in order not to drastically reduce its chance of converting a sale, a business needs to be online 24 hours a day, 7 days a week. As impossible as this mission may seem, with ChatGuru it becomes simple. The platform has a chatbot module, which provides instant answers to customer questions at any time of the day. It is programmed in a personalized way according to the needs and preferences of each business, thus creating a unique service experience for each one.



Furthermore, with ChatGuru it is also possible to create campaigns where messages and files can be sent to future customers. Sale Several factors can influence the purchasing decision. Therefore, monitoring the entire customer journey within the company is necessary so that the agent can use the necessary arguments to consolidate the sale. At ChatGuru, this monitoring can be done using the automatic and intelligent sales funnel, implemented through the Kanban method . This methodology is very simple and easy to use, as it is very visual. By inserting a chat into the funnel, the agent can, for example, record which sales stage the customer is in and thus have a metric of customers who are about to receive a quote and those who have already closed the sale. After sales As important as pre-sales and sales, post-sales is the strategy responsible for retaining the customer who purchased the product or service offered by the company. It is one of the key players when it comes to customer experience. The first step to knowing whether the customer is satisfied or not is to do a survey. To achieve this, ChatGuru has the NPS module , in which users can create personalized satisfaction surveys and send them to consumers who have made a purchase.