Allows us to calculate the return

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The “User milestone rate” metric is automatically calculated in GA4 once you have marked an event as a milestone or set up conversion tracking on your GA4 property in some other way. Setting Conversion Value in GA4 Conversion value is a key metric in digital marketing that gives us deeper insight into the effectiveness of our campaigns and strategies. What is the value of a key event or conversion? If the conversion rate tells us the percentage of visitors who perform a desired action (such as purchasing a product), the conversion value goes a step further and tells us how much money each of those conversions or key events generates .


In other words, it allows us to assign a monetary value to israel number data each action that we consider valuable. Why is conversion or milestone value important? Campaign Optimization: By knowing the value of each conversion, we can adjust our advertising campaigns to focus on those that generate the most revenue. Decision making: Helps us make more strategic decisions about where to invest our marketing budget. ROI measurement: on investment (ROI) of our campaigns, which is essential to evaluate their profitability.


Budget allocation: By knowing which campaigns generate the most money through conversion value, we can optimize marketing budgets. How is conversion value or key event calculated? Calculating the conversion value is quite simple: Conversion value = Total revenue generated by conversions / Total number of conversions Example: If in one month your online store generated 1000 euros in sales from 50 conversions, the conversion value would be 20 euros per conversion (1000 euros / 50 conversions).