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In the fintech world, this means knowing your potential customers and understanding their financial needs . Are they young professionals looking for an easier way to invest? Companies looking for efficient payment solutions?fintech advertising hypersegmentationSegmenting your audience will allow you to personalize your message and offers more effectively, in addition to planning high-performing strategies. Let's find out which ones:1. Online Advertising: Google Adsonline advertising google adsSearch engine advertising is based on transactional sector keywords . There are fintech of various types, therefore.The most appropriate terms should be searched according to the type of services they offer, whichBolivia WhatsApp Number can banking.blockchain or crypto sector.mobile payments.Investments.2. Campaigns on thethan 2 million websites, videos and applications. Its reach covers more than 90% of Internet users around the world.Fintech ads are targeted to appear on sites related to the financial industry. The same network places ads on personal finance websites, financial education channels, etc.3. Social networksFor fintech companies, social networks are very effective platforms to promote their products and share relevant content .
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Furthermore, it is in this channel where it is possible for companies to connect directly with their audience, answer questions and maintain active communication. Both the presence on social networks and paid advertisements are essential marketing strategies for fintech.mercadopago4. Web positioningSEO is essential for the online visibility and positioning of fintech companies. To achieve this, SEO work begins with a website optimized for search engines, with relevant keywords in the web architecture and content. In addition, fundamental aspects such as loading speed and good performance of the website on mobile devices ( mobile friendly ) must be controlled.
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